If you've ever stood in front of a shelf full of colourful backpacks and wondered which design your child would genuinely like, and not just you, you're not alone. Every school season has its favourite themes, and what was a hit two years ago might not make such an impression today. We've checked which backpack designs are currently most popular among children and explain why choosing a theme matters more than you might initially think.
Capybaras - a phenomenon of recent seasons
The capybara has conquered the internet, and now it's just as effectively conquering backpacks. The calm, friendly image of this animal works well for both boys and girls – it's one of the few motifs that truly crosses traditional gender divisions in children's choices. See backpacks with a capybara theme in our offer and see for yourself why this particular motif comes up so often in conversations with parents.
Dinosaurs - a classic that never goes out of style
Dinosaur themes have been at the forefront of choices for years, especially among preschool boys, and there's no indication that this will change. Strong colours and expressive graphics work well for everyday use, and the topic of dinosaurs naturally combines fun with cognitive curiosity – many children at this age go through a phase of true fascination with prehistory and love to talk about it to anyone who will listen.
Space and stars
Rockets, planets, and astronauts are a theme that combines pure fun with a bit of science, which is why children eagerly choose it, and parents appreciate the universal, often subdued colour scheme. Navy and blue shades of cosmic backpacks complement other school supplies well, so the whole ensemble doesn't look accidental even if the pencil case or shoe bag has a completely different theme.
Gaming theme
For older children who already have clear interests and are into gaming, we have backpacks with a console theme – see the collection for older kids. This theme works particularly well in grades 1-3, when children start to develop their own specific preferences and really want to show them off, instead of passively accepting a parent's choice.
Unicorns and mermaids
This is a classic among girls – fairy-tale motifs continue to attract steady interest, regardless of the season and passing trends. Pastel colours and magical characters evoke a sense of carefree joy that aligns well with the beginning of the preschool adventure, and for many girls, such a backpack even becomes part of their identity for the entire season.
Why the choice of theme matters
A backpack with a favourite motif is not just about aesthetics – for a child, it's also a source of self-confidence and positive associations with a new place. Children who wear something they chose themselves and truly like are more likely to approach preschool or school with enthusiasm rather than reluctance, and this has a real impact on what mornings in your home look like.
How to choose?
The best way is to ask the child directly – they will be wearing the backpack every day, so their opinion should carry at least as much weight as an adult's taste. Browse the entire collection together and let them choose their favourite design – often it turns out that the child has a much more precise opinion than one might expect.
Frequently Asked Questions
Does the theme affect the quality of the backpack?
No – the design is a matter of aesthetics, and quality depends on the material, straps, and construction, regardless of the print.
What if the child changes their mind after purchase?
This is normal for young children – it's worth involving them in the decision from the start to reduce the risk of quick preference changes.